ORIGINALLY, Jane Comyn and Ruth Watson each dealt in French painted furniture, furnishings and lifestyle products. In 2002 they formed a partnership with the aim of finding luxury products with the philosophy of quality without compromise, sustainable style without complication.
OVER the next 16 years the Branche d’Olive product assortment was carefully curated and evolved into a wide range of luxury home fragrances, elegantly packaged lifestyle accessories and pampering bath/body products. The brand now boasts 200 stockists nationwide including Fortnum & Mason, Blenheim Palace, Burford Garden Centre and Raymond Blanc’s Belmond Le Manoir.
TWO years ago, the decision to reformulate the Olive bath and body range and to move manufacture to the UK was made. The pair worked closely with a Suffolk based family run firm and the range now averages 96.6% naturally derived ingredients whilst retaining its enduringly popular citrus/floral scent. In tandem with the reformulation, a UK manufacturer of recycled plastic bottles was sources and the range is now bottled in 100% recycled plastic which is itself recylable.
AROUND the same time, the idea of rebranding began to take shape and the partnership with the award-winning design agency Planeta Design began. March 2020 sees the introduction of a new logo and visual identity with a renewed focus on sustainability. Traditional meets contemporary. The new logo retains the olive branch icon, synonymous with the brand, whilst capturing a modern, fresh style.
THE COMMITMENT to environmental consciousness is evident in every element of the rebrand. Along with the introduction of recycled bottles, all boxing is now UK made using sustainably sourced, World Land Trust carbon balanced paper. Recycled card/paper is gradually being introduced and new soap wraps, to replace cellophane, are being trialled including compostable and anaerobically biodegradable cellulose film. The search for recycled voile and UK made pierced ware is ongoing. The journey continues.
FOLLOWING lock down, Ruth Watson, with grandparenthood on the horizon, decided to retire.
UPCOMING events include the introduction (November 2020) of a second bath/body range in Cloud: a delicious combination of blackcurrant, fresh rose and violet enhanced with notes of soft vanilla and sandalwood.